Building, protecting and restoring the reputations of the world's most significant organisations.
Key Capabilities
- Corporate brand architecture and positioning
- Reputation audits and benchmarking
- Executive profiling and thought leadership
- Stakeholder mapping and engagement strategy
- Board-level communications counsel
Work With Us
Discuss how our corporate reputation management expertise can help your organisation.
Make an EnquiryOverview
We developed the concept of the corporate brand and how it drives corporate reputation. Our approach takes a whole-of-company view — encompassing customers, employees, investors, governments, regulators, courts, communities and media. We work with chief executives and boards to define, articulate and protect what their organisation stands for, and to ensure that reputation is treated as the strategic asset it truly is.
The Corporate Brand Concept
John Connolly & Partners developed the concept of the corporate brand and its relationship to corporate reputation — a framework now adopted by leading firms worldwide. Unlike product brands, the corporate brand encompasses every dimension of an organisation's identity: its values, its leadership, its relationships with stakeholders, and its licence to operate. We help organisations define this identity with precision and protect it with rigour.
Reputation as a Strategic Asset
Reputation is not a communications problem — it is a strategic one. Organisations that treat reputation as a by-product of operations, rather than a driver of value, are consistently exposed to avoidable risk. We work with boards and chief executives to embed reputation management into strategic planning, ensuring that every major decision is assessed for its reputational implications before it is made.
Rebuilding After Crisis
Some of our most consequential work has been in rebuilding corporate reputations after serious damage. Drawing on our proprietary research into trust and credibility — originally commissioned by some of the world's largest resource companies — we have developed a unique methodology for reputation recovery that goes beyond communications to address the underlying structural and behavioural causes of reputational decline.
Stakeholder Complexity
Modern organisations face an unprecedented range of stakeholders with competing interests and growing expectations. We help our clients map, understand and engage these stakeholders with sophistication — from institutional investors and government regulators to community groups, media and employees. Our approach is evidence-based, drawing on original research and decades of direct experience.
Our Specialists
The team behind our Corporate Reputation Management practice
John Connolly
Partner
Led global comms for two of the world's largest mining mergers; only non-US citizen on the NYSE corporate branding committee.
Julie Connolly
Director
Designed and launched the first IR program for Westfield Trust; managed Westfield's global investment community relationships.
Michael Spencer
Associate
VP Communication at BHP through the BHP–Billiton merger; founding Chair of the International Alliance for Water Stewardship.
Bailey Broom
Associate Director
Former Advisor to NSW and Federal Government Ministers; leads JCP's First 100 Days CEO program and stakeholder mapping.
Stan Glaser
Senior Advisor
Visiting scholar at Oxford, Stockholm School of Economics and Cranfield; consulted to Westpac, Telstra, Reserve Bank of Australia and AstraZeneca.
Amber Plum
Associate Director
Director of Business Content Strategy at The Australian, leading 40+ journalists; London Editor covering Brexit, Greece debt crisis and Scottish independence.
Related Practice Areas
Crisis & Issues Management
Evidence-based counsel for organisations facing their most critical and sensitive challenges.
Government Affairs & Regulatory
Navigating the most complex regulatory and political environments across Australia and globally.
Executive & Leadership Communications
Preparing leaders to communicate with authority, clarity and impact at the highest levels.
Confidential Enquiry
Discuss your situation with our team.
We welcome a confidential conversation about how our corporate reputation management expertise can help your organisation. All enquiries are treated with complete discretion.
Available 24 hours
We respond to all enquiries promptly, including outside business hours.
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All information shared with us is treated in strict confidence.
Senior-level counsel
Every enquiry is handled directly by our most experienced advisors.